We’ve always loved PR, but let’s just say we’ve had eyes for the full marketing funnel which is why we couldn’t be more excited to announce Covet PR’s partnership with Power Digital, resulting in the preeminent one-stop agency experience for consumer brands.
When Covet PR launched in late 2014, the industry looked very different – earned editorial reigned supreme as a driver of awareness, trial, and even conversion, providing indisputable value to clients. Fast forward to today, and the same can no longer be said. True value is now rooted in a comprehensive marketing approach with a PR strategy that informs – and is informed by – the complete customer journey.
This is the future of PR, the future of marketing, and the future of ROI for consumer brands on a global scale.
Our promise? We’ll continue to be the best PR firm for founder-led, consumer brands nationwide. Our rockstar team will remain, as will our boutique feel and level of dedication and personal commitment to the success and happiness of each and every individual client.
What will change is the level of data and statistics guiding our approach. Strategy rooted in true, tangible results, nimble yet buttoned up, and all designed to best serve your bottom line.
To our clients, friends, and family, we couldn’t have done it without you, and we couldn’t be more excited for what’s to come.