Jennifer YuPRESIDENT

As the President of Covet PR, Jen has 15+ years of agency experience, specializing in CPG brands. From working on start-ups to globally recognized mass brands (and everything in between) Jen is well-versed in successful campaign launches and overall brand awareness. Jen hails from New York, having worked at top boutique and global agencies, leading marketing and PR initiatives for a variety of beauty brands including Unilever (Suave, Clear Scalp & Hair, Q-tips), TRESemmé, Sephora, Avon, Banana Republic, Molton Brown, Tocca Beauty, Weleda and more. Additionally, she has lent her talents to lifestyle brands such as Sonos and Barbie.

Working closely with both brand teams and inter-agency teams, she helps build creative, strategic programs to bring campaign messages to life. During her career, she has spearheaded multiple PR, social media and marketing initiatives including national media and consumer events, media integrations, celebrity and brand partnerships, New York Fashion Week sponsorship, beauty/grooming editor events, behind-the-scenes activation exclusives and blogger and influencer events.

Jen’s passion for her craft, along with her positive energy and strong mentor skills makes her a great addition to the Covet PR leadership team.