Sara brings nearly 15-years of comprehensive media experience to her role as Founder and CEO of Covet Public Relations. Sara’s diverse background has provided her with extensive knowledge and expertise in the public relations sector where she is known as a leading expert in media relations across print, digital, and broadcast platforms.
Prior to starting her PR career, Sara was a freelance editor, writing feature travel, beauty, fashion and entertainment stories for a highly circulated regional publication. From there, she transitioned to the world of television, working in casting for MTV and later at E! Entertainment Networks in Los Angeles.
After years in the print and broadcast world, Sara left Los Angeles for New York City and sought out a career that fused her media and talent-casting experience with her passion for the lifestyle and wellness industries. She found her calling as a publicist and spent nearly five years at a prestigious NYC-based PR firm where she served as a senior team member in the beauty department, working on both niche and mass consumer brands. Following her tenure in NYC, Sara accepted a position at a bi-coastal lifestyle and hospitality PR agency in Southern California where she spearheaded the development of the lifestyle division, launching CPG brands such as Suja Juice.
In the fall of 2014, Sara founded Covet PR, setting out to create a PR agency like no other by focusing solely on CPG brands in the food, beverage, and beauty space. Sara’s relentless passion for her clients, her extensive media relationships, and her tenacious approach to getting the job done have helped to make Covet PR one of the fastest-growing lifestyle PR firms in the country.
Jen joins Covet PR with 15 years of agency experience, specializing in CPG brands. From working on start-ups to globally recognized mass brands (and everything in between) Jen is well-versed in successful campaign launches and overall brand awareness. Jen hails from New York, having worked at top boutique and global agencies, leading marketing and PR initiatives for a variety of beauty brands including Unilever (Suave, Clear Scalp & Hair, Q-tips), TRESemmé, Sephora, Avon, Banana Republic, Molton Brown, Tocca Beauty, Weleda and more. Additionally, she has lent her talents to lifestyle brands such as Sonos and Barbie.
Working closely with both brand teams and inter-agency teams, she helps build creative, strategic programs to bring campaign messages to life. During her career, she has spearheaded multiple PR, social media and marketing initiatives including national media and consumer events, media integrations, celebrity and brand partnerships, New York Fashion Week sponsorship, beauty/grooming editor events, behind-the-scenes activation exclusives and blogger and influencer events.
Jen’s passion for her craft, along with her positive energy and strong mentor skills makes her a great addition to the Covet PR management team.
Casey is a confident, motivated professional who has experienced success across a variety of verticals in the marketing, hospitality, retail, and event industries. With a degree in Sociology from the University of Colorado at Boulder, Casey brings to her role at Covet PR a strong ability to build meaningful relationships and effectively manage dynamic teams. Having gained invaluable experience being mentored by some of San Diego’s most prestigious entrepreneurs and executives, Casey’s modern perspective on organizational structure is evident in her implementation of turn-key operations and unique wellness initiatives that separate Covet from the average agency.
Casey’s bubbly personality, positive attitude, and passion for helping others has allowed her to cultivate an inviting company culture that both empowers employees to keep a healthy work/life balance and creates a collaborative environment where ideas are shared and expanded upon with fluidity.
Possessing a distinct passion for beauty and wellness, Carey brings eight years of CPG-focused experience to her role as an Account Director at Covet Public Relations. Originally from upstate New York, she started her career in Manhattan where she spearheaded the strategy for brands such as Ralph Lauren Fragrances, Sofia by Sofia Vergara Eau de Parfum, TIGI hair care, and skincare brands like AHAVA, Elemis, Proactiv, Cindy Crawford’s Meaningful Beauty – and many more.
After several years in the city, Carey relocated to San Diego to head the lifestyle division at a bi-coastal agency, which expanded her focus into the food, beverage, and travel sectors. By remaining ahead of health and wellness trends as it relates to these converging realms, she is the perfect fit for Covet and is a vital addition to our growing team.
Leah is a dynamic PR pro who thrives in the fast-paced PR industry and prides herself on garnering top-tier media coverage. Possessing over seven years of PR agency experience representing a range of national CPG clients in the beauty, food, and wellness industries, Leah takes pride in telling her clients’ stories in unique and memorable ways. A few of her previous clients before starting at Covet include Kashi, PMD Beauty, Annie Chun’s, VIM & VIGR, Munchkin, RockMyRun, Bear Naked, and Nika Water. From her start at a bi-coastal firm based in San Diego to earning a senior account executive role at a boutique national firm, Leah developed a fresh perspective, a penchant for creative campaign ideas, and a proven track record for acquiring valuable press across print, digital, and national broadcast outlets.
As a San Diego native, she enjoys finding new hiking trails, testing out recipes, and spending time with her family and dog, Harley. Leah is thrilled to work with inspirational brands who are making positive, long-lasting progress in the marketplace that can already be seen and felt today.
Lauren joins Covet PR with more than six years of national CPG experience. Possessing an expertise in health, wellness, and food brands, she prides herself on executing compelling media campaigns, client strategies and events with precision.
Lauren launched her career in New York City, working at two award-winning mid-sized agencies, where she thrived in the fast-paced atmosphere, building strong relationships with top-tier media and influencers. Her background includes a variety of consumer brands, including NESCAFÉ, Coffee-mate, Brooks Running, Vega, Heluva! Good, Schwan’s, Burlington Stores, IKEA and more. More recently, her time was spent focusing on overall account management, campaign strategy, and development, as well as overseeing event logistics and activations.
In addition to a lifelong passion for health and wellness, Bonnie brings seven years of public relations experience to Covet PR, including an extensive background in media strategy and execution, account management and event coordination.
Over the course of her career, having worked for three award-winning, Chicago-based PR agencies, Bonnie has worked on CPG clients including Quaker, Tropicana, Uncle Ben’s and Seeds of Change. She is proud to have been a part of Quaker’s first-ever “Oatober” campaign and launching the new Seeds of Change simmer sauces. Additionally, Bonnie has represented clients ranging from James Beard award-winning chefs and restaurants to hotels and travel destinations.
Motivated by a desire to focus her skills and experience on the wellness industry, Bonnie made the move to San Diego to join Covet PR in 2017. She is thrilled to be representing progressive brands who make the world better by challenging the status quo and bringing better-for-you products to the masses.
Jackie Bronder, Senior Publicist at Covet PR, offers a fresh perspective and keen eye for discovering the latest trends in the health, wellness, and fitness industries. In her role at Covet PR, Jackie works in close collaboration with leading consumer brands to develop public relations strategies and campaigns.
Jackie graduated from Pennsylvania State University with a Bachelor of Arts in Public Relations and Advertising. She gained valuable experience in managing social media campaigns and coordinating promotional efforts through various high-level internships at Penn State Strength and Fitness, The American Diabetes Association, Yelp.com, and various corporate wellness sites.
After completing her B.A. at Penn State, Jackie furthered her education and obtained a Master of Science degree in Health Promotion and Education from the University of Pittsburgh. This continued education provided Jackie with advanced skills in researching, writing, and public speaking in addition to a wealth of expertise in the health and wellness industry.
As a dedicated health and fitness enthusiast, Jackie has trained for and completed numerous marathons and other athletic endeavors. A true believer in living an active, healthy, and happy lifestyle, Jackie is thrilled to bring her personal passions to her role at Covet PR.
Kira began at Covet PR just months after the agency launched in 2014 and has since played an integral role while working with a diverse client roster. Possessing a truly unrivaled passion for adventure and all things lifestyle, Kira takes pride in scouting out the latest trends with a keen eye for game-changing innovation and new media. An expert at crafting unique, topical pitches, she utilizes her passion and enthusiasm to secure valuable placements for clients in leading print and digital publications. Kira excels at building relationships with top new-media outlets and social influencers by staying deeply entrenched in the digital and social sphere, and by bringing a dynamic youthfulness to both the agency and her clients’ PR campaigns.
Jessica brings a unique perspective to Covet PR, possessing a background in entertainment and celebrity public relations. Representing a wide spectrum of diverse celebrity clients in television and film, Jessica has conceptualized and executed successful campaigns for her diverse clientele, resulting in top-tier press placements. Well-versed in scripting a compelling narrative for her clients, Jessica has secured top-tier media hits on national television and radio shows, in addition to highly circulated print and online publications. Jessica strives to build brand awareness by crafting newsworthy pitches and maintaining strong personal media relationships. Her innate ability to spot upcoming trends, deep well of creativity, and results-driven approach to PR are major assets in the food, beverage, and lifestyle realm.
After several years of living in Los Angeles, Jessica is thrilled to be back home in San Diego. She enjoys all things related to beauty and fitness and has a strong passion for exploring new places. In her downtime, she loves to try out new recipes and spend quality time with friends and family.
Gabrielle is an experienced and driven publicist who brings five years of media and public relations experience to her role at Covet PR. Gabrielle began her career in New York City where she represented exciting and well-known lifestyle brands.
Her experience includes leading public relations teams at two primer agencies where she thrived in the fast-paced New York PR environment, created and executed creative public relations campaigns, and built strong relationships with top-tier media, both nationally and internationally.
An expert at crafting targeted pitches, carefully tailored to specific media, Gabrielle has secured multiple placements on national television shows such as The Today Show and The Wendy Williams Show as well as in top-tier print and online outlets such as The New York Times, The Wall Street Journal, ELLE, Cosmopolitan, People, Fast Company and more.
After several years in New York City, Gabrielle relocated to San Diego to join Covet PR in order to combine her passion for healthy living with her desire to work with new and innovative food and beverage brands. Outside of work you can find her exploring the city’s restaurant scene, sampling new wines and traveling to new destinations whenever possible.
Holly brings a diverse background in television journalism to her role as Junior Publicist. Prior to her time at Covet, she worked as a reporter/anchor for CBS affiliate KSWT in Yuma, Arizona. As a general assignment reporter, Holly covered a vast array of topics from military issues, to local and national politics, to industrial agriculture and international border security. As a publicity assistant, Holly continues to enjoy telling the stories of her food and beverage clients and the empowering the individuals behind each brand.
While completing a degree in digital and broadcast journalism at the University of Georgia, Holly minored in Spanish and received a certificate in New Media. She also fulfilled a number of prestigious internships at media outlets such as Atlanta’s ABC affiliate, WSB, and San Diego’s ABC affiliate, KGTV.
Though a Georgia girl at heart, Holly is excited to call San Diego – and its fantastic weather – home. She enjoys all things culinary, spending time outdoors and exercising through running, yoga, or HIIT. Holly has an affinity for meeting new people and is excited to build long lasting relationships with local, regional, and national media as well as her co-workers and clients.
Lauren joins the Covet PR team as a Junior Publicist with three years experience working with clients in the hospitality, beauty, lifestyle, fashion and health & fitness industries. She received her Bachelor’s and Master’s degree from California Baptist University and was named “Master’s Student of the Year” 2016.
Lauren began her career in Orange County, CA, working at two boutique public relations agencies, then ventured to Dallas, TX where she worked with top restaurants and hotels, securing coverage in top-tier publications, planning influencer, media, and grand opening events, and creating engaging social media content. Passionate about communications, staying on top of the latest trends and an expert on crafting stand-out pitches, Lauren is excited to work with Covet’s amazing client roster.
Born and raised in southern California, Lauren is thrilled to return to her home state and establish roots in beautiful San Diego. Outside of the office Lauren enjoys frequenting local restaurants, traveling, music, anything home-décor related, visiting the beach and spending time with her family, friends and beagle, Riley.
Born and raised in sunny San Diego, Michelle joins Covet PR with a strong passion for developing relationships with the media and clients. Driven by the goal of building brand awareness, Michelle strives to share Covet’s innovative clients and their empowering stories with the world.
Graduating from San Diego State, with a degree in Communication and Mass Media, Michelle was able to obtain knowledge in an array of vital subjects. Throughout her college career, Michelle secured internships within a range of fields including Social Media, Digital Marketing, and Advertising which enabled her to develop a diverse set of abilities. Prior to Covet, Michelle worked for a Hispanic PR agency, where she quickly realized her love for PR and helping connect clients with the media, sparking her desire to continue working in the field.
A self-proclaimed foodie, Michelle brings her love for all things food and lifestyle to the agency. When she isn’t exploring the latest trends or scouring the newest magazines, she enjoys anything related to soccer and spending time with her friends, family, and her dogs.
Following a successful internship with Covet, Maddie is excited to join the Covet Public Relations team as its Publicity Assistant. While completing a degree in English and Public Relations at the University of North Carolina at Chapel Hill, Maddie fulfilled various public relations and marketing internships and served as the Copywriter for San Diego-based Chuao Chocolatier where her passion for the CPG space was ignited. From a young age, Maddie has had a passion for storytelling, which she continues to apply to sharing her clients’ unique brand stories with the world.
After spending four years in the Southern heat, Maddie is ecstatic to be back in her hometown of San Diego. When Maddie is not poring over food and lifestyle blogs, she loves to visit new restaurants, try out unique recipes on her friends and family, and travel. Maddie is excited to work with such influential brands and bring her passion and love for all things food, beauty, and wellness into her everyday role at Covet.
Kimberly is excited to join Covet as a Publicity Assistant, bringing with her a solid foundation in public relations strategy and tactics and a passion for storytelling, health, and wellness.
Starting her career with a Public Relations degree from the University of Oregon, Kimberly built upon it with various internships in boutique agencies across the Pacific Northwest, working with large regional clients in the healthcare and insurance industries. Having established a strong set of problem-solving, creative and analytical skills, Kimberly is eager to fuse her passion for communication with her personal interests in fitness and beauty as a publicity assistant at Covet. She is excited to work with the most innovative brands in the health and wellness space, crafting trendsetting narratives that change the lifestyle industry landscape.
Born and raised in Boise, Idaho, Kimberly is ecstatic to live in sunny, and most importantly warm, San Diego, where snow is never on the forecast. When she isn’t flipping through her favorite magazines, you can find her taking advantage of living near the beach or seeking out the best restaurants. A die-hard Oregon Ducks fan, you can always find Kim sporting green and yellow and supporting her team on Saturdays in the fall.
Recently moving from the East Coast to the “Best Coast”, Sami joins Covet PR as a Publicity Assistant with a background in public relations, social media and marketing. Passionate about all things health and wellness, Sami has a knack for spotting trends and positioning her clients as leaders in the industry.
Sami graduated from Florida State University with a degree in Public Relations, where she gained invaluable knowledge through her studies and various internships. She most recently worked in Miami as the PR and Social Media Coordinator for Club Med, where she led multiple campaigns and coordinated influencer and press events. There, she discovered her passion for media relations with a desire to continue her career representing brands she enjoys in her daily life.
While Sami isn’t snacking on the latest health foods, you can find her exploring her new city of San Diego, finding the best sunset Happy Hour spots or trying a new workout class. She loves meeting new people, especially those who have a passion for healthy living, and is excited to build relationships in her new city.
Erica is excited to join Covet PR as a Publicity Assistant after a successful internship, where she supported the agency with every need. After graduating from the University of San Diego, Erica landed an internship with a local PR agency, finding her passion for public relations and social media. With a degree in Communications and Marketing, Erica has a strong passion for storytelling and helping others. Being a foodie has always been in Erica’s blood, finding her passion for baking at the age of four. These days, you can find her binge-watching anything on the Food Network. Her diligence, coupled with her passion for all-things-food makes Erica a great brand ambassador for her clients.
In her free time, you can find Erica cuddling her Chihuahua, spending time with family and friends, enjoying the beautiful San Diego weather and discovering hidden local food gems.
Born and raised in Southern California, Dimitri is excited to live in sunny San Diego and join Covet PR as its Marketing and Operations Assistant. After completing two successful public relations internships, Dimitri brings a wealth of knowledge in the areas of marketing, social media, storytelling, organization and office management to this evolving industry. Always on the forefront of the hottest trends in the health and wellness sphere, Dimitri bridges marketing and operations for the growing Covet team.
Dimitri’s insatiable desire to help others find what makes them happy, healthy and confident is the perfect match for Covet’s core values and identity. His writing, photography and social media work has helped shape and propel the unique and approachable brand image of Covet since joining the team. Known for his love of food and everything gluten-free, he is most likely to be found discovering new-trending restaurants or taking a weekend trip to different neighborhoods around Southern California.