Executive Team

The Covet PR team is comprised of the best and brightest publicists in the country. We are dedicated health nuts, voracious foodies, fitness fanatics and industry trendsetters, who embrace the brands we work with in both our personal and professional lives. 

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Sara brings nearly 15-years of comprehensive media experience to her role as Founder and CEO of Covet Public Relations. Sara’s diverse background has provided her with extensive knowledge and expertise in the public relations sector where she is known as a leading expert in media relations across print, digital, and broadcast platforms.

Prior to starting her PR career, Sara was a freelance editor, writing feature travel, beauty, fashion and entertainment stories for a highly circulated regional publication. From there, she transitioned to the world of television, working in casting for MTV and later at E! Entertainment Networks in Los Angeles.

After years in the print and broadcast world, Sara left Los Angeles for New York City and sought out a career that fused her media and talent-casting experience with her passion for the lifestyle and wellness industries. She found her calling as a publicist and spent nearly five years at a prestigious NYC-based PR firm where she served as a senior team member in the beauty department, working on both niche and mass consumer brands. Following her tenure in NYC, Sara accepted a position at a bi-coastal lifestyle and hospitality PR agency in Southern California where she spearheaded the development of the lifestyle division, launching CPG brands such as Suja Juice.

In the fall of 2014, Sara founded Covet PR, setting out to create a PR agency like no other by focusing solely on CPG brands in the food, beverage, and beauty space. Sara’s relentless passion for her clients, her extensive media relationships, and her tenacious approach to getting the job done have helped to make Covet PR one of the fastest-growing lifestyle PR firms in the country.

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Jen joins Covet PR with 15 years of agency experience, specializing in CPG brands. From working on start-ups to globally recognized mass brands (and everything in between) Jen is well-versed in successful campaign launches and overall brand awareness. Jen hails from New York, having worked at top boutique and global agencies, leading marketing and PR initiatives for a variety of beauty brands including Unilever (Suave, Clear Scalp & Hair, Q-tips), TRESemmé, Sephora, Avon, Banana Republic, Molton Brown, Tocca Beauty, Weleda and more. Additionally, she has lent her talents to lifestyle brands such as Sonos and Barbie.

Working closely with both brand teams and inter-agency teams, she helps build creative, strategic programs to bring campaign messages to life.  During her career, she has spearheaded multiple PR, social media and marketing initiatives including national media and consumer events, media integrations, celebrity and brand partnerships, New York Fashion Week sponsorship, beauty/grooming editor events, behind-the-scenes activation exclusives and blogger and influencer events.

Jen’s passion for her craft, along with her positive energy and strong mentor skills makes her a great addition to the Covet PR management team.

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Casey is a confident, motivated professional who has experienced success across a variety of verticals in the marketing, hospitality, retail, and event industries. With a degree in Sociology from the University of Colorado at Boulder, Casey brings to her role at Covet PR a strong ability to build meaningful relationships and effectively manage dynamic teams. Having gained invaluable experience being mentored by some of San Diego’s most prestigious entrepreneurs and executives, Casey’s modern perspective on organizational structure is evident in her implementation of turn-key operations and unique wellness initiatives that separate Covet from the average agency.

Casey’s bubbly personality, positive attitude, and passion for helping others has allowed her to cultivate an inviting company culture that both empowers employees to keep a healthy work/life balance and creates a collaborative environment where ideas are shared and expanded upon with fluidity.