Mind, Body
+ Spirits

Lauryn Evart’s Shares “The Skinny” at Covet PR

 

While you may have started following her for her contouring tips and dewy skin selfies; it's no wonder that years later you still find yourself just as excited to double tap each blush pink boarded post. That's right, Covet PR sat down with your favorite Lifestyle Blogger, Lauryn Evarts, to learn how she built her very own entrepreneur & blogging empire.

Self-rated as "The most popular health and fitness blog in the world.", The Skinny Confidential is a blog that has always beat to its very own drum and inspired the new wave of up and coming Bloggers to do the same. Whether you're hooked on her blog, Instagram, YouTube, Snapchat, Podcast or Book - this blue-eyed blonde gives her community a complete lifestyle guide covering topics from health and diet to fashion, relationships, beauty and everything in between. Lauryn caught up with us earlier this month over mouth-watering Pitaya Plus smoothie bowls made with Covet PR client, Suja's, soon-to-launch, Plant Protein Milk to give us the skinny on all things TSC.

C: How does authenticity play into your role as an influencer?

L: Never sell out for $$$, play the long game. Don’t promote s*** you don’t actually like, it ruins your credibility. Choosing authentic partnerships that align with your brand leads to the most success.

We know that in the PR industry, clients are often looking to both Micro and Macro Influencers to promote awareness of their brand, company, service or product. We loved learning that Lauryn has actually built her following by being selective, remaining true to herself, and only choosing to partner with brands that align with the overall TSC vision, regardless of whether the partnerships are paid for or not. 

C: How do you decide which channels are best for each piece of content?

L: I streamline and link all of the channels I use. For example, if I am making pancakes, I share the cooking on Snapchat and tell my community to check out the final product on Instagram, and once on Instagram, I link the recipe to the blog. It all comes down to consistency.

Our favorite take away from listening to this blog boss share her process was learning how Lauryn strives to give her audience value at all times. Whether through connecting followers in comment chains on her Instagram posts or being totally candid with her husband, Michael Bosstick, on The Skinny Confidential Him & Her podcast, she is always leaving her community with a key takeaway.

Today, while Influencers are creating content that feels self-focused, and are engaging in the newest Social Media trends like comment pods to gain likes & comments, Lauryn is creating her own playbook. She spends her time more efficiently by genuinely following, connecting and hosting meet-ups for her loyal community. That, she shared is her best-kept secret to her ever-growing success and following.  

C: What are Influencers looking for when it comes to product & packaging?

L: Bottom line, when an influencer genuinely loves a product, they will integrate it into their everyday life and post about it organically. That’s the goal - If I get a necklace and I love the necklace, I am going to wear it to death whether it was sponsored or not.

Furthermore, Lauryn shared the importance of being detail oriented and personalizing product sends. Take time to consider the Influencer, and respect their time by sending product and packaging you know will be well received and post worthy.

For example, a jewelry brand looking to have Lauryn rock their new line of bling should consider the hundreds of necklaces she's received engraved with "L" or "Lauryn", so think outside the jewelry box and send her a pendant engraved with "Boss", short for Bosstick, and you're bound to garner a much more positive response or even post.

C: Where do you think the Influencer space is moving in this coming year?

L: Everything is going audio. Podcasts are an untapped space and they are extremely powerful. Podcasts give unique insights and values that no other platform does because your audience is able to listen to you. You are literally in their ear. Plus, you are able to respect their time by allowing them to cook, workout, or paint their nails while they listen.

Lauryn also made it a point to passionately share with us that blogging is NOT over-saturated. Blogging isn’t going anywhere anytime soon as it has become an integral form of advertising and a way for consumers to engage with brands. 

C: What are you working on now?

L: Next stop: "Focusing on TSC  podcast and working on my second book and a product line."

Lauryn wouldn't spill all the beans but she did share that when her line launches the details will be on point, (we all know she loves a detail!) and the Influencer's ease to photograph and excitability to share her product and packaging will all be top of mind.

We literally can't wait. A big "Thank you!" for dropping by and sharing your infinite wisdom and authenticity with us Lauryn!

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Our San Diego Bucket List

Whether you’re new in town or a San Diego native, chances are you have a list of your favorite go-to spots. And while we’re all for staying loyal to our time-honored haunts, we know that you’re deep down longing to find that new spot to eat, drink, or chill in sunny San Diego. Here at Covet, we are inspired by people, brands, and places that are authentic, cutting-edge, and fun, so we went ahead and added some new spots, along with the classic ones, to our San Diego bucket list. You&Yours They don’t call it America’s Finest City for nothing, as San Diego is home to some of the best breweries and micro distilleries in the nation. And while we may be proud of our local San Diego beers, we will spare you the boredom, and instead, let you in on San Diego’s newest spot to sip on cocktails with friends. Grab some of your gals and head to You&Yours, which can be found in the diverse and eclectic East Village neighborhood. Home to premium curated cocktails, You&Yours is San Diego’s first urban distillery. As both an event space and tasting room, You&Yours brings people together through their Insta-worthy bright and airy space and world-class cocktail program that pays homage to classic American spirits with a modern and fun twist. The Pendry Probably the buzziest place Downtown, The Pendry is San Diego’s solution to a much-needed spot to gather, eat, drink, and stay. While our neighbor to the north, which will remain unnamed, may have endless amounts of pop-ups and rooftop bars, the Pendry is giving any of those spots a run for their money. This boutique hotel has something for everyone, from their six unique restaurants boasting some of the best cuisines to a picturesque pool deck and nightclub, the Pendry truly has it all. We recommend hanging by the pool and ordering a green juice because nothing is more “San Diego,” than that.     Hammond’s Gourmet Ice Cream Confident about your favorite dessert spot? Think again. Hammond’s Gourmet Ice Cream is an ice cream lover's paradise filled with all of the sights, smells, and sounds of a classic ice cream parlor. And while the smell of freshly baked waffle cones might draw you into the store, the ice cream flavors will keep you coming back for more. Say goodbye to boring Baskin Robbin flavors and hello to flavors like Tahitian Vanilla, Mexican Chocolate, and more. Be sure to try the Hammond’s flight, a sample of six different flavors in cute little waffle cones. Our new favorite is the Strawberry Margarita Sorbet, a sweet and tangy combo that will please vegans everywhere. Hammond’s has three locations: North Park, Pacific Beach, and Point Loma, so be sure to try them all this summer! Cafe Coyote in Old Town San Diego With Mexico only a short drive away, San Diego is home to some of the best traditional Mexican cuisine in California. And if you know anything about us, we love our Mexican fare. We definitely recommend heading over to Old Town San Diego for the most authentic offerings north of the border. Once there, you’ll find a charming neighborhood with historic buildings, cultural sites, and plenty of authentic and delicious food. Cafe Coyote is the perfect spot to bring your family and friends, over a few tacos, handmade tortillas, and margaritas. Balboa Park We don’t know about you, but quite possibly one of our favorite spots in all of San Diego is Balboa Park. The quaint village of historic museums, parks, and gardens is located just a quick drive from Downtown, yet feels tucked away from the madness. Featuring the world famous San Diego Zoo and the Museum of Man, it’s a peaceful spot to grab a cup of coffee and take an afternoon walk with friends or even stroll on a romantic date with your significant other.   Refill Hillcrest Head over to Refill in Hillcrest for some of the best-baked goods, brunch, and cold brew from San Diego’s own Bird Rock Coffee Roasters. While the atmosphere and decor are killer, the crepes are this cafe’s mainstay. From sweet to savory, Refill will trick your taste buds into thinking they’ve landed in Paris, jet lag not included.
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Beverages to Make Your Mornings Better

For most of us, our morning coffee is the fuel we need to jump-start our day. But sometimes we get a little tired of the same old cup of joe that we’ve been making for the past, I don’t know, adult lifetime. We’ve kicked that boring beverage aside and compiled three recipes for morning beverages that will up your morning drink game and provide you with that much-needed superboost to power through your day. While many think of cold brew as a bottled beverage for on-the-go caffeine needs, Chameleon Cold-Brew’s Coffee Concentrates can be tasty bases for a variety of lattes. We love making the Iced Camou Latte – and let’s be honest, Instagramming it – for its crazy camou stripes of vanilla cold-brew, matcha and your favorite milk or milk-alternative.

If you’re all on board the bone broth train, Epic Provisions’ Bone Broth in flavors like Beef Jalapeno Sea Salt, Homestyle Savory Chicken and Turkey Cranberry Sage is just as delicious mixed with frothy coconut milk for a hefty dose of nutrients and healthy fats. Caffeine not your thing? Carolyn Harrington of Maty’s Healthy Products has shared with us her personal recipe for the magical elixir, Golden Milk. With ingredients like anti-inflammatory turmeric, antioxidant-rich cinnamon and metabolism-inducing peppercorns, this healing drink can be drunk daily as an antidepressant, weight-loss booster and even a de-bloating agent.

What are some of your favorite morning drinks to get your day started off on the right foot?
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10 Things You Didn’t Know You Could Make With Pancake Mix

Chances are, you have a bag of pancake mix sitting in your pantry for those lazy Sunday mornings when you want to treat yourself or your kiddos to a warm stack of flapjacks smothered in butter and maple syrup. Why wait until the weekend to get your pancake fix? Spanning from Classic, Protein, to Six Grain Cinnamon, Birch Benders offers a variety of flavorful mixes that will make you crave breakfast morning, noon and night. This uber versatile mix can be used in a myriad of different recipes throughout the week. We’ve compiled 10 sweet and savory recipes to be used for any time of the day using their line of just-add-water mixes, proving Birch Benders are a must-have staple in any pantry.

     

     

  1. Paleo Banana Bread
    • This simple banana bread batter uses only three ingredients thanks to Birch Benders’ Paleo Pancake & Waffle Mix, making it healthier than almost every loaf on the market and so easy.
     
  2. Tropical Fruit Donuts with Lime Glaze
    • Get on island time with these better-for-you donuts, made with Greek yogurt and the Classic Pancake & Waffle Mix. Tropical drink sold separately.

  3. Pigs in a Blanket
    • It’s gameday and you’re in charge of finger foods. Making a quick biscuit dough using Birch Benders Buttermilk Pancake & Waffle Mix, these updated football snacks will be the hit of any party.

  4. Fried Pickles
    • A staple in Southern kitchens, these pickles are taken one step further with a batter made from Protein Mix, ensuring that you’re getting your necessary protein while gorging on these salty snacks.

  5. Jalapeño Poppers
    • Combining their love of pancakes with their love of spice, cream cheese and bacon, the team at Birch Benders created this epic recipe for Jalapeño Poppers that will leave you wanting to roll every veggie in pancake mix.

  6. Fried Shrimp & Tartar Sauce
    • These shrimp coated in Birch Benders’ Classic Recipe and buttermilk are simple, delicious and noticeably better-for-you than your run-of-the-mill fried seafood.

  7. Paleo Buffalo Chicken Pizza
    • If our Paleo friends are craving pizza and can’t seem to get behind the cauliflower crust trend, then Birch Benders’ Paleo Pancake & Waffle Mix is the perfect solution. Dress it up or down however you want, but we love to cover it in shredded chicken and drizzled with buffalo sauce and ranch.

  8. Vanilla Coconut Chicken Tenders
    • Grown ups like chicken tenders too, but Birch Benders throws coconut chips into the mix, adding some sophistication to your childhood favorite.

  9. Classic Sugar Cookies
    • For those moments when you get a cookie craving, and don’t want to spend your afternoon measuring out countless dry ingredients, Birch Benders’ Classic Mix takes the hassle out of baking,allowing you more time to decorate with friends.

  10. Cinnamon Peach Apple Cobbler
    • Pouring Six Grain Cinnamon Pancake & Waffle Mix over a variety of seasonal fruits creates a fluffy, spiced topping that will impress any guest.
  Photo credit: @birchbenders
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Must-Have Munchies For Your Next Summer Road Trip

Admit it — one of your favorite parts of a road trip is the anticipation of all of the snacks you are going to consume. Because calories just don’t count on the open road. But inhaling a bunch of junk that you purchased at your local gas station or fast food joint can leave you feeling so blah once you arrive at your destination. To adequately prepare you for your next summer road trip, we’ve compiled a list of better-for-you snacks that will satisfy you and properly fuel you for the road ahead.  

CORE Hydration

To help stave off that inevitable headache that comes along with staring at the open road for too many hours, hydration is key. Available at most gas stations and convenience stores, CORE Hydration offers perfectly ph-balanced water that will keep you hydrated until you reach your final destination.        

 Simply 7 Snacks

It’s not a road trip without some salty chips to crunch on, but you may be hesitant to chow down on a bag of potato snacks with a plethora of preservatives and trans fat. Simply 7 offers better-for-you (but equally addicting) chips and snacks that follow 7 standards: Non-GMO, no preservatives, 0g trans fat, no artificial colors or flavors, gluten-free, simple ingredients and delicious flavors like Salt & Vinegar Quinoa Chips, Jalapeno Lentil Chips or Mesquite BBQ Quinoa Curls.    

 EPIC Snack Strips

There’s something about a road trip that just makes jerky taste infinitely better. EPIC Provisions, best known for its EPIC Bar (the original meat, fruit, and nut bar), offers four Snack Strips to address your craving for this beloved meat snack. EPIC’s snack sticks are created using high-quality animal protein, clean seasonings, and simple dehydration. The end product is a tender and flavorful snack that you can enjoy in flavors like Wagyu Beef, Salmon Fillet, Turkey and Venison Steak    

 GoMacro

If you don’t want to waste time (or calories) hitting drive-thru after drive-thru, grab some GoMacro bars to have on hand. GoMacro is a family-owned, vegan nutrition bar company whose mission is to make wholesome, healthy snacks that are certified organic, Kosher, vegan, Non-GMO, C.L.E.A.N and R.A.W. Keep an eye out for the three newest flavors: Blueberry + Cashew Butter, Dark Chocolate + Almond and Mocha Chocolate Chip.    

 TCHO

No road trip list is complete without something sweet. Known for great flavor and high-quality chocolate, TCHO offers creative flavors that every road tripper can get behind including Strawberry Cream + Nib, Banana Nut, Cinnamon Spice, Mint Chip Gelato and Coconut Crisp. Want to feel even less guilty about this sweet treat? TCHO always treats growers fairly and sources ethically (because it’s the right thing to do).    

  We would love to hear what some of your favorite road trip snacks are. Let us know in a comment below!
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Summer Essentials

Grab the sunscreen, make a fun playlist, and get ready to relax because it’s officially summer! While we all know that Memorial Day is theunofficial kick-off for the best season of the year, the calendar notes the official start of summer as June 20. To save you the trouble of seeking out summer essentials,  Covet has curated a list of summer must-haves to use at home, in your beach bag, or at your next pool party. Check out some of our absolute essentials for your summer routine! 1) Pangea Organics   Whether it’s before a posh pool party, at the beach, or even at your friend’s backyard barbecue, Pangea Organics’ French Rosemary with Sweet Orange Facial Toner will be your go-to essential that will refresh, nurture and relax your skin. The fresh mixture of rosemary meets a summery citrus scent that will make you feel like you’re at the spa, while still doing the  “dirty” work of removing traces of dirt, oil, and impurities. This multitasking essential is perfect for on-the-go, so be sure to keep one stashed in your bag or purse for use all summer long! 2) Chameleon Cold-Brew   It’s our favorite time of year again, and while Summertime means fun in the sun, it also brings barbecue after block party boasting sugary drinks that aren’t too friendly on your summer bod. Chameleon’s premium, less acidic, and highly caffeinated consciously crafted coffee is here to help by giving you that bold and smooth flavor you know and love, without the extra calories. Chameleon’s line of organic cold-brew coffee concentrates and ready-to-drink beverages are available in a variety of delicious flavors including Mexican, Black, Mocha, Caramel, Texas Pecan, Vanilla, and more, and can be enjoyed hot or cold, sweetened or black, alone or mixed with your favorite booze, making it a completely customizable experience. These skinny yet bold cold-brews will be sure not to ruin your summer #bodgoals.   3) Birch Benders   Who ever said that pancakes were just for cold, rainy days? Turns out, pancakes are and can be the perfect addition to your summer brunch. Birch Benders micro-pancakery has you covered with options like Buttermilk, Chocolate Chip, Gluten-Free and even Paleo! Their easy-to-make, high-quality pancakes mixes come in a variety of flavors that are natural and use the very best ingredients. To add a fresh touch, add some seasonal toppings like strawberries, bananas, or blueberries, and you have a delicious summer treat to enjoy on your own, or with friends!   4)  CORE Hydration   Our absolute must-have for the warmer months of summer is one that will be used after a long day at the beach, during your workout, or simply while trying to stay cool. CORE Hydration is the premium water brand that delivers naturally pH-balanced water in a contoured bottle that is perfect for the gym or on-the-go. For those who suck at drinking enough water daily (guilty), staying healthy, hydrated and (ph)abulous could not be easier with CORE Organic, CORE Hydration’s sister line of organic fruit-infused water (with just 5 calories!) 5) Health Warrior Health Warrior’s line of chia bars help deliver nutrient-rich superfoods that are tasty, nutritious and only 100 calories. Mini yet mighty, these little bars of goodness will keep you full with minimal calories and never sacrificing on flavor. Enjoy a range of flavors from Dark Chocolate, Acai, Coconut, or even Coffee. Not to mention, each bar is gluten-free, vegan, and free of GMOs. Grab some Health Warrior Chia Bars and you’ll be sure to have the best summer snack ever!
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Covet’s Guide to Getting the Most Out of Your Internship

Internships are practically a requirement for a career in PR, but so often we equate internship experiences to being a glorified barista and copier. At Covet, we are lucky to have a blossoming internship program in which three times a year we hire 2-4 bright, aspiring PR pros to come work with us and learn the in’s and out’s of this agency. No coffee making involved. We believe much of what you get out of an internship is what you put into it, so we put together a list of ways to nail your internship and arm you for a successful PR career.   Always show up on time. This seems like a simple tip, but you’d be surprised how many people don’t follow it. Show up on time, or even a few minutes early, and prove to your employers that you’re eager to work.   Never accept idleness. If you find yourself twiddling your thumbs waiting for a new project, ask for more work! Not only will your employer be impressed with your efficiency, he/she will be impressed with your hunger to work.   Read, read, and then read some more. Become a voracious reader of traditional media and new media outside the office. Skim through magazines and scour blogs so that you’re caught up on current trends and events in the media.   Shadow someone in every level of the company. If you are seriously considering a full-time position at this company, you should know what your day-to-day would look like. Request a shadowing opportunity with each facet of the company so you have a general idea of each employee’s role in making the wheel go round.   Pick the brains of your superiors. Suggest grabbing a quick lunch or a cup of coffee and ask them for genuine advice on a future career in PR. Not only will you hear some entertaining stories, fostering a mentor relationship will help you so much later in your career.   Set up monthly check ups with your mentor to discuss your progress. Not only will your mentor provide you with helpful feedback, but it also lends itself for the perfect time to discuss your internship goals and what you hope to get out of it.   Ask for a letter of recommendation. When the time comes to complete your internship term, request a letter of recommendation from your boss. While you may not be job hunting at the moment, receiving the letter now will be so helpful when you need one further down the line.   Covet PR currently offers internships in Summer (May - September), Fall (September - December) and Spring (January - May). We will be interviewing candidates for our Fall term in August 2017. If you want to learn more about the program, email operations@covetpr.com and tell us why you would make a great addition to our amazing team!
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We’d Like To Thank The Academy..

Time to spill the beans! We are thrilled to announce that Covet PR has been awarded PR Couture’s 2018 Bespoke Communication Award for Startup Agency of the Year! Entries were evaluated on the level of mastery of tools, platforms, strategies, and tactics as well as industry best practices and results.   The Startup Agency of the Year award is given to the company that stands out and steps up among their peers through superior leadership, positive work environments, and exceptional work. We had an incredible year and thanks to the hard-working employees here at Covet and are so honored to have won this esteemed award.   To put our best foot forward for the award, we focused on our mission and values, our knockout campaigns, and our incredible company culture.   Our mission and values embody everything that we covet including our Cardinal Rules that include;
  • Check all egos at the door.
  • If something isn’t working for a client, dig deep, analyze the why and pivot accordingly.
  • We communicate authentically and professionally with our clients and with each other
  Employee and client testimonials shined through in our submission along with the hard work and dedication of our employees through the campaigns presented. The campaigns that were showcased included some of our best work from clients such as Kopari, Suja, and Chameleon Cold-Brew.   Covet PR’s company culture is something that is incredibly important to us. Showcasing our immense number of perks and benefits such as work-from-home days, Lunch & Learns, and 401k match program was a great way to be in contention for this amazing accolade.   We are thrilled to be able to celebrate this win with our friends, families, and colleagues and look forward to continue making our mark in the public relations industry!
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Covet’s Guide to Gramming Like A Pro

Gram Like a Pro Have you ever caught yourself staring at your Instagram explore page then all of a sudden, it’s pitch black outside and you check the clock… it’s 1 am. We get it, it happens to the best of us. You may stumble across a few interesting posts or videos, but then you go down the rabbit hole and find the holy grail of Instagrams that has sucked you in so deep, you are trolling through their posts from late 2015 with no shame. This is the type of social media presence we all hope and dream to have. Easier said than done; with the influencer bubble ballooning to unsurpassed levels, the competition can be fierce! Not all hope is lost though, as we put together a list of ways to get your handle noticed and up your Instagram game.   Theme. Before posting anything you need to choose a theme for your Instagram. This aesthetic should be consistent throughout your posts, whether it is a specific filter you use for all of your photos or the content category you will be posting about. Really make sure that you are branding your Instagram account’s look, feel and tone to your personal liking so that the content comes off as organic and stands out amongst the millions of other users.    Posting Schedule. Find a time that works best for you to post your content, making sure you are not posting too often as this can overwhelm your followers. Posting once a day, anytime after 4pm EST has shown the most engagement for our Instagram. We have seen the least engagement on Sundays, as many people seem to be using social channels minimally on this day. Depending on your location this can vary. Audience Engagement. In order to boost your content and actually engage with your fans and followers, reply back to those who comment or like your posts. Use the explore page to find new users to follow, helping you to grow your audience. They may not always follow you back, but it definitely puts your account on their radar. The Art of The Hashtag. When choosing a hashtag, it can be difficult to decide between the millions of keywords that flood our search bar. Try to hone in on a few key hashtags that will target your audience and is consistent with your central theme. Keep in mind, your content may get lost if you choose a hashtag that is too large or may not be seen in a hashtag that is not used often enough. We recommend looking for relevant hashtags around the 50k range, as your post can get lost among the 1,492,124 #tacotuesdays, 3,216,802 #friyays and 2,073,437 #weekendvibes. Photo Editing. How do you decide between X-Pro II or Valencia? The filters on Instagram are endless, but oh-so-basic. If you really want your photos to look original, try different photo editing apps to get an authentic look and feel in line with your theme. Our favorites are VSCO, Adobe Photoshop Express, and Afterlight. How will you stand out amongst the crowd?
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Dry Winter Hair Got You Down?

Spring isn’t getting sprung for a few more weeks, so the thirst is real for our brittle strands. If your dry winter hair is getting you down, our team has put together a few tips to combat the effects of winter on your luscious locks. [caption id="attachment_1174" align="aligncenter" width="538"] Photo Credit: @koparibeauty[/caption] Don’t forget to deep condition. It is so important to use a creamy, deep conditioner once a week to reintroduce moisture into your thirsty tresses. We love Kopari’s Organic Coconut Melt made with 100% pure, organic coconut oil from the Philippines. Slather it all over your head, put your hair up in a bun, and rinse it all out after 40 minutes. Even better, the Melt can be repurposed into a makeup remover, moisturizer, under eye cream and shave oil. Invest in a Humidifier. Chances are both your hair and skin could use a boost of moisture, and what better time to do it than when you are asleep? We’re digging this cute little mini humidifier that plugs into your computer and can be placed on your desk or bedside table. Trade in those scratchy cotton pillowcases for satin. Dry hair means brittle hair, which leads to split ends and breakage galore. Turns out cotton absorbs moisture, leaving your dome dry as the desert. Satin or silk, on the other hand, retains moisture, leaving you with less of those natural oils on your pillowcase and more dew in your do. Wash your hair fewer times per week. We know you’re hesitant, but hear us out. By washing your hair daily, you are stripping your hair of natural oils that it produces. Try to limit your washes to three times a week at most, and your hair will thank you. To hold you over between washes, spritz some dry shampoo on your roots. Add some oil to your routine. If you live where winter gear is actually a necessity, those knit hats - while adorable and warm - are causing unruly flyaways and so. much. frizz. Do away with your fuzzy feels by running a few drops of oil onto your ends. We use Kopari’s Coconut Sheer Oil. Be wary though, a little goes a long way! What tips and tricks do you use to combat winter hair?
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